What is BioGenistein Plus™?
BioGenistein Plus™ is a new and unique nutritional supplement designed to help us keep our bodies in hormonal balance.*

BioGenistein Plus™ contains soy isoflavones like genistein and genistin. These natural phytoestrogens are food compounds that have helped men and women for centuries maintain sexual organ health through good hormone balance.* A phytoestrogen is a plant-produced compound that has properties similar to estrogen. Dietary indoles, such as Indole-3-Caronol and sulforaphane, are the active components in cruciferous vegetables such as broccoli. These phytochemicals, also included in the BioGenistein Plus™ formula, have been shown to control excessive amounts of "bad" estrogen in the body.*

What is estrogen and why is it important?

Estrogen is a hormone that regulates a number of functions in the body, including sexual function, bone health, and proper cholesterol balance. Estrogen is both necessary and beneficial, but it can also be harmful to our health when our natural hormone levels are out of balance.

Phytoestrogens are beneficial for men and women.

Prostate cancer, breast cancer, and even common menopause maladies such as "hot flashes" have been found to be prevalent in Western societies but almost unknown in many Eastern cultures. Why? After a closer examination of each society's diet and cancer rate differences, scientists found a link---the consumption of a soy-rich diet! A closer look at the soybean further revealed that soy is rich in several phytoestrogens, including isoflavones like genistein and genistin.  Phytoestrogens are especially interesting because they are structurally similar to estrogen and when they are consumed, they tend to act like weak estrogens.  

A woman's risk for osteoporosis and heart disease drops dramatically when her estrogen levels drop prior to and during menopause. Hormone balancing may seem to be a women's issue, but men are at risk as well. As men age, the ratio of estrogen to testosterone rises. This can lead to an enlarged prostate, higher risk of prostate cancer, and feminizing characteristics.

How does BioGenistein Plus™ work?

Each of the components in the BioGenistein Plus™ formulation are important.   One of the key ingredients, genistein, is particularly important because it is the most heavily researched of the phytoestrogens. Genistein has been shown in some cases to support bone mass health,¹ support prostate health,² support and maintain healthy breast tissue,³ and help support and maintain heart and artery health.⁴_*

Key Ingredients:
Soy isoflavones
(Genistein and Genistin)
Turmeric
Curcumin
Indole-3-Carbonol
Sulforaphane

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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REFERENCES

1. Inhibitory effect of genistein on bone resorption in tissue culture. Biochemical Pharmacol 1998, 55(1),71-76.
2. a) Genistein inhibits the, growth of human-patient BPH and prostate cancer in bistoculture. Prostate 1998, 34(2),75-79. 
b) Inhibition of human prostate cancer cell proliferation by genistein. Proceed Am Assoc Cancer Res 1997, 38, 262.
c) Genistein inhibits proliferation and in vitro invasive potential of human prostatic cancer cell lines. Anticancer Res 1997, 17(2A) Anticancer Res 1997, 17 (2A)
3. a) Rationale for the use of genistein-containing soy matrixes in chemo-prevention trials for breast and prostate cancer. J Cell Biochem b) The evidence for the use of soybean products as cancer preventive agents. J Nutr 1995, 125(3 Suppl), 733S-743 S.
c) Growth-inhibitory effects of the natural phytoestrogen genistein in MCF-7 human breast cancer cells.European J Cancer 1904, 1675-1682.
d) Estrogenic and antiproliferative properties of 'genistein and other flavonoids in human breast cancer cells in vitro. Nutr Cancer.
4. a) Genistein, the dietary-derived angiogenesis inhibtor, prevents LDL oxidation and protects endothelial cells from damage by  atherogenic LDL.Thrombosis and Vascucular Biology 1997, 17(11), 2868-2874.
b) Role of dietary phyto-estrogens,inthe protection against cancer and heart disease. Biochem Soc Trans. 1996, 24 (3),795-800.

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